Weddingmojo- Weddings during COVID
Context
Fresh out of IDC, I had the chance to dive into a corporate job, but my hunger for learning and hands-on experience drew me elsewhere. I craved to understand the nitty-gritty of product development, facing challenges head-on, and leading a team, especially as a woman. Embracing the "Fail First, Fail Fast" philosophy, I took a leap, founding a product aimed at solving distinct Indian issues.
My journey at Weddingmojo has been an exhilarating foray into pioneering wed-tech services in India. It's been a unique project where I've been involved at every stage, building a product from scratch.
I’m going to be dividing the work (and 14 months that came with it) into three major parts:
Pre-weddingmojo
Team members involved-Co-founders: Divyansh Sharma, Diksha Singh
Background:
In India, weddings aren't just celebrations; they're vibrant reunions steeped in tradition, bringing two families together. Did you know, the average Indian invests one-fifth of their life savings in these grand affairs? With a staggering 30,000 weddings daily and an industry worth $50 billion, it's an ever-growing extravaganza.
Then came COVID-19, disrupting the grandeur. Suddenly, couples faced tough choices—cancel, postpone, or embrace intimate or virtual ceremonies due to restrictions. It was a tough shift for families longing for those milestone moments. Yet, amidst the disappointment, it taught us to cherish smaller, intimate celebrations and find new joys in challenging times.
Identifying Unique Challenges
The realization struck close to home when a conversation with the father of a bride revealed his disappointment about an upcoming wedding. Living abroad, he felt the sting of knowing the event wouldn't unfold as he'd dreamed due to various constraints—health, travel, and safety measures. This was the moment the family had longed for, and there seemed no remedy.
The people who were the most effected by it- the elder generation who are engaged the most but during this time, were forced to be isolated and could not meet their loved ones.
While wrapping up my master's degree, I delved into exploring COVID-19's impact on in-person events, particularly Indian weddings. My thesis project on Hybrid Conferences at India HCI 2020 sparked my interest in addressing the challenge of bridging the gap for loved ones unable to attend such events physically.
How could we recreate that same sense of togetherness and celebration online? The goal became clear: crafting a digital space that could encapsulate the joy and closeness of a traditional Indian wedding despite the physical distance. Recognizing weddings as pivotal cultural and social events, our aim was to transcend pandemic hurdles, uniting families and friends in a meaningful, memorable digital celebration accessible to all, irrespective of their location or constraints.
At this point, we started talking to multiple couples to explore different solutions and ideas. We spoke to about 10 couples (virtually) that were getting married. All of them were going through the same issue at that time. This helped us explore different solutions and ideate with them. This allowed us to understand their constraints and see their issues faced very closely.
Ecosystem
Personas
This brought us to various brainstorming and Ideation sessions within us. We knew that the solution had to be hybrid- the best of both worlds- physical and digital. The solution needed to be hybrid to give guests and the families the versatility and convenience.
Competitive Landscape
Business Models
Using this, we prepared our first pitch deck- View the pitch deck here
Pitching and Investment
Pitching Weddingmojo to investors was nerve-wracking yet exhilarating. Months of groundwork led to that moment—a prototype, refined plans, and nerve-wracking nerves.
Our first meeting felt like an intense exam, with every detail scrutinized. But then, an investor's words changed everything: "Impressive. Solid projections, passionate team, great potential. We're in for seed money."
Disbelief turned to relief and gratitude. More pitches followed a mix of rejection and hope until we secured the crucial seed funding.
Reflecting on those pitches, we grew—confidence surged, resilience bloomed. We learned that with hard work and a bit of luck, our startup dreams could become reality.
Armed with this, we built the team and kickstarted Weddingmojo.
During Weddingmojo
Team members involved
Co-founders: Divyansh Sharma, Diksha Singh
Investor and Advisor: Naresh Gaur
Product Team [lead by Diksha]
Product Dev: Nalin Chajjer, Gopi, Vinit, Kosalrama, Gokul, Sidharth, Sethu, Diksha
Design: Rujuta, Raj, Ajay K Das, Shiksha, Lakshay, Diksha
Legal: Mihir
Content and Copywriting: Aman, Diksha, Divyansh
Execution Team [lead by Divyansh]
Production Team: Harshit, Asif, Anas
Sales, Marketing: Shashank, Mohit, Abhileen, Divyansh
Social Media: Ajay, Diksha, Divyansh
On-Site Team: Shashank, Mohit, Abhileen, Divyansh
Finance: Rajeev, Durgesh
Apart from these, we also worked with a lot of companies, freelancers, and friends on a regular basis. There was a lot of back and forth with different teams and the responsibilities were divided between Divyansh and I. We regularly collaborated with different professionals and took expert advice from a lot of seasoned managers that helped us reach our goals and who believed and made Weddingmojo possible!
Hiring and Team Building
The hiring journey for Weddingmojo was a real challenge. As a startup, getting the right team was make-or-break. We aimed for a small, agile team for quick iterations.
Posting job ads led to an overwhelming response, flooded with resumes. We sifted through, giving each candidate a fair chance. Word-of-mouth interviews added to the mix.
Reviewing resumes and cover letters helped identify the best fits. Phone screenings led to in-person interviews, intense rounds assessing technical skills, teamwork, and adaptability.
Design
Designing for Weddingmojo’s Indian clientele is a unique challenge due to the vast diversity in age, education, and cultural backgrounds. To tackle this, our design team delves into extensive research, conducting user surveys, analyzing trends, and considering cultural nuances.
Our approach revolves around user-centered design, crafting personas representing various user types, and tailoring the interface to suit their needs. Adapting to diverse digital devices is another hurdle, especially with India's significant mobile user base. We ensure optimization without compromising usability.
Using responsive design, scalable graphics, and rigorous user testing, we strive to meet these challenges. Close collaboration with product and development teams ensures seamless integration of design into the final product.
In essence, designing for Indian customers is intricate, but Weddingmojo’s design team is dedicated to creating a user-friendly, culturally sensitive product that resonates with a diverse audience.
Graphic Design
Timeline: 1 month (12 Dec '21- 12 Jan '22)
Delivered in: 1 month, 10 days (12 Dec '21- 22 Jan '22)
Deliverable: Brand Guidelines and documents
Graphic design plays a crucial role in the branding and marketing of Weddingmojo. The design team works closely with the co-founders and other teams to create a brand identity that represents the company's values and resonates with its target audience. We were very specific about the kind of logo and branding we wanted for Weddingmojo, this led to working with 4 different graphic design teams and individuals, till we finally reached the one who could understand the vision and nuances.
The design process for graphic design at Weddingmojo typically begins with a creative brief, which outlines the project's goals, target audience, and design requirements. Based on this brief, the team develops a range of design concepts, including logo design, typography, and color schemes.
The team then presents these design concepts to the co-founders and other stakeholders for feedback and iteration. This feedback loop helps to refine the design direction, ensuring that the final product is aligned with the company's values and meets the needs of its target audience.
Once the design direction is finalized, the team works on developing the final design assets, including the logo, visual identity, and other marketing collateral. These assets are designed to be scalable and adaptable, ensuring that they can be used across a range of platforms and mediums, including digital and print media.
Throughout the design process, the team pays close attention to the visual hierarchy, ensuring that the most important information is highlighted and that the overall design is aesthetically pleasing and easy to understand. They also take into account the cultural and social norms of Weddingmojo's target audience, ensuring that the design is culturally appropriate and sensitive.
In addition to the initial design process, the design team also works on maintaining and updating the brand identity as needed. This involves ongoing analysis of the brand's performance and evolving design trends, as well as making updates to the design assets to ensure that they remain fresh and relevant.
Overall, the graphic design process at Weddingmojo is an iterative and collaborative process, with the design team working closely with other teams to ensure that the final product is visually appealing, effective, and aligned with the company's values and mission.
UI/UX Design
Timeline: 1 month (2 Jan '22- 2 Feb '22)
Delivered in: 1 month (2 Jan '22- 4 Feb '22)
Deliverable: Clickable prototype
The process for designing the UI/UX for the Weddingmojo app was a multi-step, iterative process that involved multiple teams, including the product team, design team, and development team.
The first step in the process was to conduct extensive research on the target audience and their needs. This involved conducting user surveys, focus groups, and other forms of market research to gain insights into what features and design elements would be most important to Weddingmojo's customers.
Based on this research, the product team created a detailed product roadmap and feature list, which formed the basis for the initial wireframes and prototypes.
Design Language
The design team then took these wireframes and created high-fidelity mockups that incorporated the company's branding and design language.
The first iteration of the UI/UX design was then presented to a group of early adopters for feedback. This feedback was used to refine the design further, with the design team incorporating changes and improvements based on user input.
Annotated Final Set of Screens and Handoff
This process was repeated two more times, with each iteration incorporating feedback from additional user groups and stakeholders. The design team continued to refine the design based on this feedback, incorporating new features and design elements and streamlining the user experience.
Throughout the design process, the team paid close attention to the user flow and the overall user experience, ensuring that the app was intuitive and easy to use. They also focused on creating a consistent visual language, with clear typography, color schemes, and visual cues that were consistent throughout the app.
Overall, the design process for the UI/UX for the Weddingmojo app was an iterative process that involved multiple teams and feedback loops. Through this process, the design team was able to create a user-friendly and aesthetically pleasing app that met the needs of Weddingmojo's target audience.
With this, our UI/UX for Weddingmojo's MVP was designed within the time frame, and sent to the tech team to develop.
Weddingmojo Website
Timeline: 1 week (19 Jan '22- 27 Jan '22)
Delivered in: 2 weeks (20 Jan '22- 3 Feb '22)
Deliverable: Website
As co-founders, Divyansh and I took on the task of designing and developing our company website. While Divyansh worked on the content and SEO for the website, I was tasked with designing, Graphics and implementation of the website. We used a popular no-code tool- Webflow, since the usability and ease of use in Webflow's websites is something we really admired. We started by creating a rough sitemap that outlined the main sections of the website and the pages that we needed.
Next, we worked on designing the layout and user interface of the website. We went through three iterations of the design, constantly refining and making changes until we were satisfied with the final design. We used Webflow's design tools to create custom animations and effects that added an extra layer of engagement to the user experience.
Once the design was finalized, we moved on to development. We used HTML, CSS, and JavaScript to bring our design to life, incorporating responsive design techniques to ensure that the website looked great on both desktop and mobile devices. As we developed the website, we worked closely with each other to ensure that the website's copy and imagery were engaging and aligned with our brand values.
After the website was built, we conducted extensive testing to iron out any bugs or issues. We also asked friends and family to test the website and give us feedback on its usability and design. We used this feedback to make further improvements and refinements to the website.
In the end, we were proud of the website that we created. We felt that it accurately represented our company and showcased Weddingmojo in an effective and engaging way. It was a challenging process, but it was also a valuable learning experience that helped us better understand the world of web design and development.
App Development
Timeline: 3 months (19 Jan '22- 19 Mar '22)
Delivered in: 3 months (19 Jan '22- 21 Mar '22) and next 2 months for refining and iterations (1 Apr '22- 5 June '22)
Deliverable: App
This is where I was mostly involved in, as a project manager, it was my role to ensure quality implementation, under the decided timelines and create the MVP frugally. We worked closely with our tech team to develop the mobile app. Our tech team was responsible for the actual coding and development of the app using React, SQL, Java and Kotlin, with Android Studio as their IDE.
We collaborated closely with the tech team to ensure that the app met our vision and provided a great user experience. We provided input and feedback on the app's design, features, and functionality throughout the development process.
Despite the challenges that arose during development, our tech team was able to build a high-quality app that met our goals and exceeded our expectations. Their expertise and hard work were instrumental in bringing the Weddingmojo app to life and we are grateful for their contributions.
The app has been well-received by our users and has helped many people plan their dream weddings more easily and efficiently. We are proud to have worked with such a talented and dedicated tech team and look forward to continuing to work together to improve and expand the app's capabilities in the future.
The working MVP was built in 3 months, but the UI implementation was done in parts and took more time, we realised that it's an iterative process, and by June 2022, the final development pushes were implemented.
Sales
Divyansh spearheaded the Sales, Marketing, and Content division, leading a team of five for sales. Training involved honing communication and storytelling skills through reading and understanding.
In the competitive wedding industry, we needed a distinctive edge. Being pioneers in the wed-tech market, conveying our values and services was crucial.
For B2B outreach, we targeted cities across India, conducting in-depth research on industry professionals like photographers and organizers. Direct contact, participation in trade shows, and industry events helped forge relationships.
Challenges arose—some professionals were hesitant about a new app. Persistence and trust-building became our focus to overcome skepticism.
B2C relied heavily on word-of-mouth—a strength in referrals but lacked messaging control compared to B2B.
Adaptability was key. Shifting client needs demanded rapid feature development and capabilities to stay relevant.
Training emphasized deep product knowledge, customer service, and nurturing client relationships.
Our sales strategy blended persistence, creativity, and adaptability, evolving to match the dynamic wedding industry and client needs.
Marketing
Weddingmojo's growth relied on a savvy marketing mix—traditional and digital. We targeted engaged couples, families planning weddings, and industry pros.
Social media, especially platforms like Facebook, Instagram, and YouTube, was our prime tool for organic marketing. We focused on creating engaging content, offering valuable wedding planning advice, and showcasing our platform's benefits.
Our content marketing plan spanned blogs, social posts, and videos—informative, engaging content that resonated with our audience.
A strong social media presence, highlighting platform features and client success stories, was key across Instagram, Facebook, and Twitter.
Partnering with influential figures in the wedding industry expanded our reach through collaborations and promotions.
Word-of-mouth marketing, propelled by exceptional customer service and referral incentives, amplified our presence without heavy advertising.
This organic strategy proved fruitful, reaching a wide audience while staying relevant through constant refinement based on feedback and trends.
Our hybrid approach—traditional and digital—adapted to trends, establishing us as a major player in the wedding industry.
Services and Pricing
Weddingmojo presents diverse service packages to suit varying needs and budgets:
E-vite only: Story-based e-invite wedding video, PDF invite. Price Range: 6,000 INR.
Basic Package: Story-based e-invite wedding video, PDF invite, and a custom wedding app. Price Range: 8,000 to 12,000 INR.
Second Package: Includes everything in the basic package, adding same-day pictures, Instagram reels, filters, stationery and designs, and experienced photographers. Cost: 50,000 INR.
Comprehensive Package: Incorporates all second package services plus cinematographers, physical album, highlight film, full-length cinematic film, and traditional video. Price: 1,35,000 INR.
Add-ons like live wedding multicamera and drone services are available at additional costs of 50,000 INR and 10,000 INR, respectively.
These packages and add-ons cater to diverse client needs and budgets. The pricing is transparent, without hidden costs. Weddingmojo ensures top-quality services, delivering memorable experiences for clients on their special day.
Clients and Execution
Our team dedicated themselves to capturing every moment of the wedding day in the most candid way possible. Early setups ensured everything was ready before the event. We documented with photos, videos, and live streams from various angles.
To engage guests, we shared candid updates and strategically placed QR codes for easy app access. A dedicated WhatsApp group kept the couple and families updated throughout the day. Prompt uploads allowed everyone to relive the magic instantly.
Our goal was to immortalize every detail and emotion, providing memories for years to come. All media was uploaded on the Weddingmojo app for easy access and sharing. Clients were thrilled, many becoming loyal customers.
Working with Indian wedding clients and their families poses challenges due to the grandeur and multiple-day events. Last-minute changes and pressure are common. Families have specific needs, and any error can cause anxiety. Unexpected incidents are also frequent, requiring on-the-spot handling. However, staying calm, patient, and flexible is crucial to meet expectations.
Despite challenges, delivering a successful, memorable event makes it all worth it.
App Redesign
We also started working on another iteration taking into account the feedback we got from our customers- including features like gift registry, evite video, fun games, etc.
App Backend
We also started working on the backend of the Weddingmojo app for the B2B clients and the photographers and cinematographers to easily manage the photos, videos and live videos
Post-weddingmojo
6 months into Weddingmojo
Weddingmojo had been a successful venture during the pandemic when people were looking for virtual and online solutions for their weddings. However, as things started to get better and restrictions relaxed, we noticed a significant slowdown in the business. Indian customers went back to the traditional methods of planning and executing weddings, and it seemed like the demand for virtual solutions had dropped.
We realized that we needed to pivot and focus on something that would be more sustainable in the long run. After analyzing our customer feedback, we noticed that the video-based wedding invite section of Weddingmojo was very popular. People were still looking for a unique and creative way to invite their loved ones to their special day.
Blue Ocean Strategy
Blue Ocean Strategy is a business theory that encourages companies to seek out new market spaces where there is little to no competition. When working with InviteMojo, I utilized this approach to help the company stand out in a crowded industry.
By analyzing the current market and industry trends, I identified several areas where InviteMojo could differentiate itself and create a unique value proposition for its users. Through this process, we were able to identify unmet customer needs and focus on areas where the competition was weak.
One of the key elements of the Blue Ocean Strategy is to focus on creating new demand instead of competing for existing demand. To achieve this, I worked with the InviteMojo team to brainstorm new features and services that would not only meet the needs of their current user base but also attract new users who were not being served by the competition.
Ultimately, this approach led to the development of several new product features that set InviteMojo apart from its competitors and helped the company grow its user base. By focusing on creating a new market space and offering unique value to its users, InviteMojo was able to establish itself as a leader in its industry and continue to thrive in the years to come.
Invitemojo- The Pivot
That's when the idea for Invitemojo was born. We wanted to create an easy and delightful video solution for weddings, birthdays, surprises, and other occasions. We collaborated with different artists and created a variety of templates in different art styles to cater to our customer's needs. With pre-made templates, we were able to provide high-quality video invites at a lower price point than the market.
Within the first two months of launching Invitemojo, we received over 50 requests on social media, which was a great sign for us. We knew we were on to something and needed to continue expanding our library of video invites.
Although it was challenging to shift our focus from Weddingmojo to Invitemojo, we knew it was the right decision for the long-term sustainability of our business. We're continuously working on improving our product and adding new features to keep up with the demand. Our mission is to make video invitations accessible and affordable to everyone without compromising on quality. We're excited to see where this journey takes us and can't wait to see more happy customers using Invitemojo for their special occasions.
Invitemojo
Invitemojo is a versatile video-based invite solution for occasions like weddings, birthdays, and events. It prioritizes user-friendliness, affordability, and a range of templates for customization.
Its revenue model centers on selling video invitation services, offering various templates and custom options to customers seeking an alternative to traditional paper invites. Pricing follows a fixed model for template videos, encouraging recurring usage. Customized video prices are decided after understanding specific needs.
Beyond direct customer sales, Invitemojo partners with event planners, offering a white-label solution for businesses in the events industry to provide video invitation services without needing their own tech setup.
Acquiring customers involves digital marketing tactics like social media ads, SEO, and influencer collabs, heavily supplemented by satisfied customer referrals.
Operationally, Invitemojo currently uses template-based infrastructure, with future plans for cloud-based DIY solutions via websites to enhance scalability. Freelance designers and editors create new templates and customizations.
Overall, Invitemojo's business model aims for scalability and sustainability in the video invitation realm, offering varied templates, customization, and competitive pricing to tap into the expanding market for video invitations.
Experience
Running WeddingMojo has been a whirlwind of emotions, challenges, and rewards. Creating something cherished by people has been incredible, yet keeping up with client demands and managing a growing team in the wedding industry complexities has been a constant juggle.
Adapting to last-minute changes and cancellations, a norm in Indian weddings, was a major challenge. Quick adaptation and close client communication were crucial, ensuring we met expectations and delivered top-notch experiences.
Managing workload while prioritizing clients and team needs was another hurdle. Setting boundaries and communicating openly helped strike a healthy work-life balance.
Despite challenges, the journey had many positives. Working with amazing clients, witnessing unforgettable moments, and building a passionate team were highlights. Bringing joy to people's lives through our work was immensely fulfilling.
Running WeddingMojo demands dedication and hard work. While not always easy, the rewards of bringing happiness to others make it all worthwhile. Embracing challenges and staying focused on our mission, we're proud of our achievements.
What I Learnt
Weddingmojo (now Invitemojo) has been around for 20 months now and it's been an intense learning journey for me as a founder. I've had to navigate the unpredictable and stressful world of the wedding industry in India, and it's been both challenging and rewarding. Looking back, there are a lot of things I wish we had done differently, but these mistakes have also taught me some valuable lessons.
1. One of the biggest lessons I learned is the importance of building a strong team. When we first started, I was doing everything myself and it quickly became overwhelming. Hiring a team was a game-changer, but we made some mistakes in the hiring process that we had to learn from.
2. Another important lesson was the need to focus on profitability from the start. We made the mistake of investing too much in marketing and growth without considering our bottom line, which led to some difficult financial situations.
3. Communication was also a challenge for us. As a small team, we often assumed that everyone was on the same page, but that wasn't always the case. Learning to communicate clearly and frequently has been crucial for our success.
4. Starting something new is exciting, but sustaining it requires a lot of effort and can be mentally draining. Therefore, it's essential to choose a business that aligns with your values and long-term vision. Identify your motivations and strengths and leverage them to your advantage.
5. Burnout and dissatisfaction are common, and it's important to take breaks and reassess when necessary. Flexibility and versatility are crucial for growth and learning.
6. If something doesn't feel right or the numbers aren't adding up, it's time to pause, pivot, and reassess. Don't be afraid to make changes when needed.
7. When investing in technology, make sure there's already a customer base to support it. Investing in the right tools is important, but it's also essential to consider the practicalities of implementation.
8. Saving money is crucial for any business, so resist the urge to splurge just because there's some money in the bank. Look for ways to cut costs and streamline operations wherever possible.
9. Underpromising and overdelivering is a key principle to live by. Always stick to timelines and deliverables, and if there are delays, make sure to communicate and adjust expectations accordingly.
10. Prioritizing mental and physical health is essential for long-term success. Stay true to yourself and take care of yourself, so you can bring your best self to the work you do.
11. Test, test, and test again. Learning from mistakes, both your own and others', is a critical part of the process. Stay open to feedback and look for opportunities to improve.
12. Failure is not a dead end, but a chance to learn and grow. Not everything that looks promising will work out, so keep talking to people and thinking like a user to stay on track.
Despite the challenges, there have been many positives. Seeing happy clients and knowing we've helped create lasting memories is incredibly rewarding. And the lessons we've learned along the way have made us a stronger and more resilient company.
Books Read During This Time
During our time running WeddingMojo, we read a variety of books to help guide and inspire us. Here's a brief overview of each book, along with some of the key lessons we took away:
Lean Startup (Eric Ries) - Embraced rapid experimentation, continuous improvement, and customer feedback.
Outliers (Malcolm Gladwell) - Explored factors contributing to success, highlighting deliberate practice.
Startup Playbook (David Kidder) - Focused on insights from successful entrepreneurs, emphasizing focus, persistence, and agility.
The Personal MBA (Josh Kaufman) - Covered various business concepts holistically, aiding problem-solving.
Algorithms to Live By (Brian Christian and Tom Griffiths) - Applied computer science principles to decision-making and efficiency.
Blue Ocean Strategy (W. Chan Kim and Renée Mauborgne) - Encouraged creative market positioning for differentiation.
Traction (Gabriel Weinberg and Justin Mares) - Provided insights into marketing channels, testing, and growth optimization.
Testing Business Ideas (David J. Bland and Alexander Osterwalder) - Stressed prototyping and feedback integration for refining business models.
The Experience Economy (Joseph Pine and James Gilmore) - Advocated for creating memorable customer experiences.
Product-Led Growth (Wes Bush) - Emphasized building products aligned with user needs for driving growth.
Freakonomics (Steven Levitt and Stephen Dubner) - Applied data-driven economics to problem-solving and critical thinking.
Hooked (Nir Eyal) - Explored habit-forming product design and user engagement psychology.
Nudge (Richard Thaler and Cass Sunstein) - Discussed behavioral influence through choice architecture and nudges.
White (Kenya Hara) - Focused on minimalist design and simplicity in product creation.
User Friendly (Cliff Kuang and Robert Fabricant) - Illustrated human-centered design, emphasizing functionality and user delight.
Impact and Stats
At Weddingmojo, we are proud of the impact we have had on the wedding industry in India. Our innovative approach has led to several achievements and milestones that we are excited to share.
First and foremost, we co-founded, designed, and developed our product and service in just four months. This required leading a team of six designers and five tech professionals, showcasing strong project management skills and an ability to work efficiently under tight timelines. Our team's dedication and hard work allowed us to bring our vision to life quickly and effectively.
Additionally, we successfully launched our MVP for the upcoming product, which drove revenue to reach 50% of the break-even point within just six months of launch. This early success was a testament to the value of our product and the demand in the market for our services.
Within the first seven months of launch, we served over 50 couples, helping them plan and execute their dream weddings. Our focus on personalized, high-quality service allowed us to build strong relationships with our clients and deliver results that exceeded their expectations.
Finally, we are proud to have introduced a fixed price model in the wedding industry, providing greater transparency and affordability for our clients. This approach was met with enthusiasm by our customers and helped establish us as a leader in the industry.
Overall, our impact and stats demonstrate the success of our business model and the value we bring to the wedding industry.
